• Market survey, benchmarking analysis and collection plan
• Identification of new manufacturers
• Brand identity and quality enhancement
• Collection development in close collaboration with Sophie Mechaly
and the designer of accessories
• Sourcing raw materials and active operational oversight follow up in factories
• Pricing Strategy
• Move to production process
| Structure and reposition the leather goods offering , style and quality , so as to transform it into a business unit aligned with the brand positioning of the ready-to-wear |