annabelle-volaire-levassor - avlconseil: strategy, sourcing & developpment



annabelle volaire levassor

contact@avlconseil.com

+33 (0)6 81 02 80 61

Leather Goods Marketing and Style Consulting
From Winter 13/14 until Summer 15

www.paulandjoe.com

• Market survey, benchmarking analysis and collection plan
• Identification of new manufacturers
• Brand identity and quality enhancement
• Collection development in close collaboration with Sophie Mechaly
  and the designer of accessories
• Sourcing raw materials and active operational oversight follow up in factories
• Pricing Strategy
• Move to production process

| Structure and reposition the leather goods offering , style and quality , so as to transform it into a business unit aligned with the brand positioning of the ready-to-wear |

  • avl conseil
  • avl conseil
  • avl conseil
  • avl conseil
  • avl conseil